Elon University’s Imagining the Digital Future Center and the Elon University Poll collaborated to conduct a national opinion poll focused on the impact of artificial intelligence and politics leading up to the 2024 general election.
This poll was conducted by Ipsos from April 19 to April 21, 2024, using the probability-based KnowledgePanel®. This poll is based on a nationally representative probability sample of 1,020 adults age 18 or older.
The Ipsos KnowledgePanel is the largest and most well-established online probability-based panel that is representative of the adult U.S. population. The recruitment process employs a scientifically developed addressed-based sampling methodology using the latest Delivery Sequence File of the USPS – a database with full coverage of all delivery points in the U.S. Households invited to join the panel are randomly selected from all available households in the U.S. Persons in the sampled households are invited to join and participate in the panel. Those selected who do not already have internet access are provided a tablet and internet connection at no cost to the panel member. Those who join the panel and who are selected to participate in a survey are sent a unique password-protected log-in used to complete surveys online. As a result of the recruitment and sampling methodologies, samples from KnowledgePanel cover all households regardless of their phone or internet status and findings can be reported with a margin of sampling error and projected to the general population.
The study was conducted in English. The data for the total sample were weighted to adjust for gender by age, race/ethnicity, education, Census region, metropolitan status, and household income. The demographic benchmarks came from the 2023 March Supplement of the Current Population Survey (CPS).
·Gender (Male, Female) by Age (18–29, 30–44, 45-59 and 60+)
·Race/Hispanic Ethnicity (White Non-Hispanic, Black Non-Hispanic, Other, Non-Hispanic, Hispanic, 2+ Races, Non-Hispanic)
·Education (Less than High School, High School, Some College, Bachelor or higher)
·Census Region (Northeast, Midwest, South, West)
·Metropolitan status (Metro, non-Metro)
·Household Income (Under $25,000, $25,000-$49,999, $50,000-$74,999, $75,000-$99,999, $100,000-$149,999, $150,000+)
The margin of sampling error is plus or minus 3.2 percentage points at the 95% confidence level, for results based on the entire sample of adults. The margin of sampling error takes into account the design effect, which was 1.08.